May 7th, 2009 - 5:20 pm ICT by Sampurn Wire  

Will be one of the largest digital restoration and content processing facilities in world

Will have 1200 employees within a year

Adlabs Films Limited, a member of the Reliance Anil Dhirubhai Ambani Group today announced their establishing a BPO business for the media space.

Adlabs Films’ BPO will be one of the world’s largest comprehensive digital restoration and content processing services facilities. Spread over 90,000 sq ft, it will employ 1200 employees within a year and will comply with MPAA (Motion Pictures Association of America) standards.

The BPO is aimed at providing a comprehensive one point solution for the transition from Analog to Digital and Physical Media to Digital Data.

The BPO has already commenced business with 300 employees and has recently obtained a prestigious order for digitization and digital restoration of 1000 films preserved by the National Film Archive of India (NFAI), Pune, a media unit of the Ministry of Information and Broadcasting, Government of India.

“The globalization of media services is well underway. Adlabs is uniquely positioned, having significant and several years of experience in handling film media in various formats. Coupled with the optical fiber network, the comprehensive services of the media BPO enable a distinctive and complete offering to Adlabs’ worldwide clients” said Anil Arjun, CEO, Adlabs Films.

The Adlabs Films’ BPO addresses the needs of content owners: International studios, broadcast and television networks, library owners and mobile companies across the world.

The services of the BPO include: Restoration, Encoding, Transcoding, Compression Authoring, Format & Standards Conversion, Duplication and Dubs, Meta tagging, Repurposing/Versioning, QC and Broadcast Logistics and Archiving.

Over the last 4 months, Adlabs has also successfully transmitted several films over its optical fiber network to distribute movies in the US. This capability opens a floodgate for media services to be carried out in India for major international media clients. The fiber backbone also means greater encrypted security, more flexibility, time savings and price advantages. -Sampurn Media

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