50 cents Vitaminwater caught up in lawsuit

February 3rd, 2009 - 2:15 pm ICT by ANI  

Washington, Feb 3 (ANI): Beverage firm Vitaminwater, which sells rapper 50 cents Formula 50 drink, has been slapped with a lawsuit for misleading consumers about the nutritional content of its products.

The In Da Club hitmaker is also a shareholder in the firm.

The Coca-Cola-owned brand has been sued by The Centre for Science in the Public Interest (CSPI) for deliberately misinforming customers about the benefits of the drink.

According to the lawsuit, “buzzwords” like “defence”, “rescue” and “energy” were used to market the health-conscious product when it really should have warned about the “sugar” levels in the drink.

“It is really shocking that a company like Coca-Cola feels the need to market a soft drink as a vitamin pill to hide the fact it is really sugar water,” Contactmusic quoted CPSI spokesman Steven Gardner as saying.

However, the Coca-Cola bosses have denied the claims, dismissing the suit as a publicity stunt. (ANI)

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