Xerox showcases technology leadership at IPEX South Asia 2007

November 14th, 2007 - 2:52 am ICT by admin  
It is the first trade exhibition designed for the South Asian printing market.

Xerox’s key message for the show - ‘Think Digital, Think Xerox’ - sets the stage for attendees to learn how Xerox can help them expand their businesses and profit from growth opportunities with digital printing.

“Xerox has been at the forefront, bringing the industry’s best and broadest portfolio of technology and revenue-generating applications to the market,” said Vipin Tuteja, Executive Director, Production Systems Group, Xerox India.

At its 495-square-meter booth, Xerox is showing how technology can help commercial printers succeed in the burgeoning Indian digital printing market, which Xerox India estimates to be valued at US$504 million for 2006.

This is the first time the company is displaying its flagship iGen3 Digital Production Press in a public venue in India. The iGen3 prints at 110 full-colour pages per minute, a speed unmatched by any other cut-sheet digital press available in the country.

“With our flagship Xerox iGen3 digital production press on display for the first time in India, we have gone a step ahead to reinforce our commitment to the Indian market. Through IPEX South Asia, Xerox will work to build a stronger association with the brand, our customers, commercial printers and the printing fraternity at large,” Tuteja added.

Ursula Burns, President of Xerox Corporation, will be at IPEX South Asia to meet the Indian printing community and regional industry leaders. She will discuss how Xerox product innovation drives success for print providers in what Xerox calls “The New Business of Printing.”

“With the right business model, the right workflow and the right technology, advancements in digital technology are creating significant opportunities for print providers to grow their businesses through more personalized, on-demand printing,” said Burns.

According to a report by Pira International, the worldwide print market was estimated to be worth US$601 billion in 2006, and the fastest growing segments of the market are digital printing, which Pira says are increasing at double-digit rates versus a market average of 2.5 percent.

Pira also says the Indian printing market alone is expected to climb from US$12.6 billion in 2006 to $25.1 billion by 2012.

Digital printing in India is expanding even more rapidly. Xerox India calculates that the Indian digital printing market will grow from US$504 million in 2006 to as much as US$2.5 billion by 2012.

“Xerox has invested in partnering with the Indian print industry for a long time, and now the adoption of digital printing technology is accelerating,” said Andrew Horne, Managing Director of Xerox India.

“We continue to work closely with the commercial printer community to explain how digital printing applications complement offset printing - and Indian print providers are responding. They are rapidly embracing the technology and business support that Xerox is delivering in India and throughout the world. Together, we’re revolutionizing the digital print industry in India,” Horne added.

Xerox is demonstrating an array of digital print systems that increase print speed, deliver vibrant colour, streamline production and improve print image quality - from light production to high volume - to drive efficient production of direct-mail pieces, books and manuals, customized marketing collaterals and professional digital books and photo books.

In addition to the Xerox iGen3 digital press, some of the other products include: Xerox Nuvera 288 Digital Perfecting System, a dual-print engine design that sets a new speed record for duplex black-and-white cut-sheet printing systems; Xerox DocuColor 8000AP, which enables print providers to tackle a broader range of applications regardless of the paper weight or media type running through the system; and Xerox 495T Continuous Feed Duplex Printer, an entry-level continuous-feed system with a unique small-footprint design. (ANI)

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