Wonderbras lift can literally shatter glass!August 13th, 2008 - 2:23 pm ICT by ANI
London, Aug 13 (ANI): Lingerie giant Wonderbra has produced a new poster, which illustrates that its bras not only gives a nice lift but also a rock hard chest that can shatter glass.
The billboard features a female model wearing wonderbra and her breasts smashing through the glass of the bus shelter, reports the Telegraph.
The eye-catching poster, which at first sight looks like a victim of vandalism rather than a marketing stunt, has appeared at sites in Germany.
The advert is the work of the Frankfurt branch of the international advertising agency Publicis.
Wonderbra has had a reputation for provocative advertising ever since supermodel Eva Herzigova posed in the firms lingerie next to the slogan Hello Boys for a campaign in the 1990s.
The lingerie chains other recent advertising gimmicks include painting a yellow strip in front of genuine safety lines at Singapore underground stations, to show the safe distance at which Wonderbra wearers will have to stand from the trains. (ANI)
Tags: 1990s, advert, advertising agency, advertising gimmicks, billboard, bras, breasts, bus shelter, eva herzigova, female model, international advertising, lingerie, publicis, safe distance, safety lines, slogan, underground stations, vandalism, wonderbra, yellow strip