With World Cup in mind, South African eyes Indian tourists
January 26th, 2010 - 12:51 am ICT by IANSNew Delhi, Jan 25 (IANS) South African Tourism will begin its annual roadshows in different cities, from Mumbai to Ahmedabad, with the aim of targeting Indian tourists to visit the country for the world cup,
According to a press release, the theme of this year’s road show is the 2010 FIFA World Cup in South Africa which will take place in June-July.
The cup mascot, Zakumi, a leopard with green hair, will be travelling to all cities as part of the roadshow, which starts from Feb 8 in Mumbai.
“Tourist arrivals from India have been growing steadily with a year-on-year growth at 17 percent till September 2009. We are confident of riding the growth wave aided by the various marketing initiatives planned for the coming months,” South African Tourism’s India head Medha Sampat said.
The tourism organisation will be organizing a slew of marketing promotions, including outdoor advertisements and supplements in leading publications.
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- Blatter launches Fan Fest for 2010 World Cup - Dec 04, 2009
- Teenage leopard Zakumi is 2010 World Cup official mascot - Sep 23, 2008
- South Africa to create over 10,000 jobs in tourism - Apr 22, 2011
- Abu Dhabi to lure more Indian tourists - Sep 07, 2011
- Jet launches Mumbai-Johannesburg daily non-stop flights - Apr 14, 2010
- Oman woos 'evolved' Indian tourists - Feb 08, 2012
- 27 billion Rand bonanza for S. Africa from FIFA WC - Jun 30, 2010
- 'Year of Water' to greet Indian tourists in Switzerland - Jan 24, 2012
- Record 300,000 Indians visit Paris - Feb 29, 2012
- A new, safe Egypt woos Indian travellers - Jul 27, 2011
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