WIFW offers general comfort, safety in urbane styleOctober 15th, 2008 - 6:33 pm ICT by IANS
New Delhi, Oct 15(IANS) The spring/summer edition of India’s premium business-to-business style event Wills Lifestyle India Fashion Week (WIFW), which started here Wednesday, has raised its own bar by emphasising on comfort, luxury and safety for participating designers and visitors.Event organiser Fashion Design Council of India (FDCI) has introduced two new concepts this time - an elevated area in the main lobby and a system of locking the stalls in the exhibition area.
“This is an effort to bring in the best business in a practical way. The safety issue was an important concern for the designers, so we have provided them with cabins that can be locked, so that they can focus more on business rather than waste three hours just in doing up theirs stall every morning,” FDCI president Sunil Sethi told IANS.
“Everything has been created to attract buyers and to make things easy for designers as well,” he explained of the new and renewed look of the venue.
About the elevated area, where several mannequins clad in white outfits are displayed, Sethi said: “This is a theatrical representation of fashion where mannequins are wearing plain clothes. With this concept, we want to convey that you don’t have to be colourful to look beautiful. It’s just an idea.”
This apart, special attention has also been paid to the lobby area in terms of seating, which has been arranged using chic white leather stools and sofas. There are also black leather chairs teamed with stylish glass tables with small bouquets of high-end flowers.
On their part, the designers are extremely pleased with the breath of fresh air at the five day event that concludes Sunday.
“This time, it is very professional and organised. With each season, WIFW is getting bigger and better. The entire ambience gives a very good feeling. I am very impressed with the stalls,” designer Nida Mahmood said.
Unlike the last time, the stalls are structured, uniform and well-defined cubicles with a display window to showcase outfits and accessories.
“The stall layout is fabulous. There is uniformity. Basic things like plastic and wooden hangers have also been provided,” designer Zubair Kirmani pointed out.
About the new locking system, designer Kavita Bhartia said: “This time, importance has been given to safety which is a major concern for us. We have windows where we can display our outfits and a good sized cabin that can be locked. We can decorate the interior of the cabin the way we want to and not be worried about safety when we are away.”
The new ambience gave her a “happy feeling”, Bhartia added.
- Business, not Bollywood, in focus at WIFW: FDCI chief - Oct 07, 2011
- WIFW kicks off, creatively done up venue surprises guests - Apr 06, 2011
- 138 designers to participate in WIFW autumn-winter 2012 - Jan 27, 2012
- WIFW Autumn/Winter 2012 to start Feb 15 - Dec 02, 2011
- WIFW widens horizon - fuses fashion with social cause (IANS Preview) - Feb 14, 2012
- 63 designers finalised for WIFW spring/summer edition - Sep 14, 2012
- Business at fashion week broke all records: FDCI chief (Review) - Oct 13, 2011
- WIFW Autumn-Winter 2011 to start April 6 - Dec 16, 2010
- Designers happy as business takes front seat at WIFW (Review) - Apr 11, 2011
- WIFW gets grander with bigger venue, 115 designers - Oct 22, 2010
- WIFW: Celebrating 60 years of Indo-Japan ties through fashion - Feb 18, 2012
- WIFW extended to accommodate scrapped shows - Mar 25, 2010
- Boycott zoos, urge Mahima, Gulshan - Feb 15, 2012
- This fashion week was more about creativity than business (Review) - Feb 20, 2012
- Japanese designers to showcase at WIFW - Feb 07, 2012
Tags: breath of fresh air, exhibition area, fashion design council of india, fdci, india fashion week, leather chairs, plain clothes, sunil sethi, theatrical representation, wills lifestyle india fashion week