Thaindian News

By Madhuri Dey
Sep 23, (THAINDIAN NEWS) WhoopAss Energy Drinks will be back in the market soon. The Seattle based Jones Soda on Wednesday announced that it would be relaunching its energy drink with a hope to gain a bigger share in the energy drink market which at present is ruled by Red Bull. However, it would not be the same old WhoopAss energy drink returning to the market this time. The company executives announced that the drink will be having new ingredients and a brand new packaging to enhance its popularity. The executives of Jones Soda are hopeful that the changes brought in the product will enhance its sale in the consumer market.

Jones Soda CEO Bill Meissner said to media sources that “WhoopAss is a product with major potential” which was launched in the market much ahead of its time. Jones Soda launched WhoopAss energy drink for the first time in 1999. Bill Meissner maintained that it was its time of launch that made WhoopAss slip to the back burner list of the company which now hopes to make its return big. The CEO maintained that the product did not get the kind of attention and marketing that it rightfully deserved and this time Jones Soda will keep no stone unturned to launch the product on the market.

Bill Meissner mentioned that at present WhoopAss energy drink accounts for only a small portion of the total sales of Jones Soda. However, it is hopeful that it would be able to gain share points in the category of energy drink and turn it into a major product of Jones Soda’s “beverage portfolio”