Vodafone brings back pug to attract customersFebruary 20th, 2012 - 9:58 pm ICT by IANS
New Delhi, Feb 20 (IANS) Telecom service provider Vodafone Monday said it has launched a series of new television commercials marking the return of its mascot, pug Cheeka promoting “instant connections” on its network.
“The new TVC (TV commercial) focuses the return of (Cheeka) the pug and focuses on the quality of our network,” the company said in a statement.
“Through these new communication campaign, we would like to reinforce the belief that Vodafone network offers a superior experience across three key parameters that define the depth or quality of a network, such as voice quality and clarity, instant connectivity, no call drops,” it added.
Following the Supreme Court’s verdict to cancel 122 telecom licences issued in 2008, older players, including Vodafone, are sparing no effort to attract customers to their networks.
Vodafone was the first player to launch a promotional campaign on the very next day after the apex court announced cancellation of licenses - a decision expected to affect almost 50 million customers across the country.
The pug was first used by erstwhile Hutch mobile services in 2003, which was later acquired by Britain-based Vodafone.
- Mobile phone firms go all out to woo other's customers - Jan 25, 2011
- Vodafone India revamps top management, appoints Sunil Sood COO - Mar 02, 2012
- Networks hope to acquire more users, spectrum - Feb 03, 2012
- Vodafone launches ad campaign on mobile number portability - Jan 10, 2011
- Vodafone launches mobile wi-fi device - Mar 14, 2011
- Vodafone Group's quarterly India revenue grows 6.3 percent - Feb 09, 2012
- STel, Etisalat told to restore services till licence expires - Apr 11, 2012
- Vodafone India offers new international roaming pack - Jun 26, 2012
- Mobile number portability not much of a hit - Dec 04, 2011
- MNP likely to see more takers following SC ruling - Feb 02, 2012
- Stick to porting rules, TRAI tells Vodafone - Nov 04, 2011
- Vodafone selects Nokia Siemens and Ericsson for 3G service - Oct 13, 2010
- Vodafone launches 3G services in Uttar Pradesh - Mar 16, 2011
- PM to launch scheme to keep cell number but switch operator - Jan 20, 2011
- Tribunal asks Vodafone to pay Rs.25 crore penalty - Nov 18, 2011
Tags: 50 million, apex, apex court, belief that, cancellation, cheeka, clarity, communication campaign, hutch mobile services, new communication, New Delhi, parameters, supreme court, telecom service provider, television commercials, tv commercial, tvc, vodafone, voice quality