UP to ask NID to design packs for milk products

March 27th, 2012 - 8:51 pm ICT by IANS  

Lucknow, March 27 (IANS) Packaged milk and other dairy products of Parag - Uttar Pradesh’s flagship milk brand - would soon be available in stylish packs designed by the Ahmedabad-based National Institute of Design (NID).

The state government Tuesday asked the milk development and dairy department to “re-orient” its marketing and development strategies and get all milk products of Parag, the brand of the Pradeshik Cooperative Dairy Federation (PCDF), packaged in style by NID.

The directions were given by Chief Minister Akhilesh Yadav at a high-level meeting here. He also asked the officials concerned to work out the financial details for setting up a modern dairy plant in Lucknow which would handle 5 lakh litres of milk every day.

He said the Samajwadi Party (SP) government would make all efforts to make the dairy sector a small scale industry.

The chief minister also asked Agriculture Production Commissioner (APC) Alok Ranjan to tailor make a marketing strategy for the PCDF and to devise mechanisms to make it more effective, and ensure wider publicity of Parag products that include butter milk, butter, cottage cheese, milk, curd, kheer and ghee.

He also directed officials to set up Parag outlets at the Indian Institute of Management (IIM) Lucknow and other educational institutions.

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