United Breweries launches locally brewed Heineken beer

September 13th, 2011 - 8:33 pm ICT by IANS  

New Delhi, Sep 13 (IANS) The Vijay Mallya-promoted United Breweries Tuesday announced the launch of locally brewed and bottled Heineken beer from its brewery in Taloja, near Mumbai.

United Breweries and Heineken had entered into an agreement by which only the Indian liquor company would promote and sell the beer brand in India.

“Heineken, the world’s favourite super premium beer brand will appeal to affluent, sophisticated and discerning consumers in India,” said Kalyan Ganguly, President & Managing Director, United Breweries Limited.

“We will leverage our deep understanding of the Indian beer market, and complement that with robust marketing programmes and the strength of our nationwide distribution network, to bring to Indian consumers this truly iconic global beer brand,” he added.

Available in pack sizes of 650 ml and 330 ml sizes, Heineken is priced at Rs.150 and Rs.80, respectively in Delhi.

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