UAE real estate developer signs up 60 agents in India

March 30th, 2008 - 6:31 pm ICT by admin  


Dubai, March 30 (IANS) The United Arab Emirates’ (UAE) leading real estate developer Damac Properties has signed up with 60 real estate agents in India across metros and tier-1 cities to market its products. “We are proud to have signed on 60 agents in India; as the demand is high, we wanted to touch each corner of India through an experienced network of agents,” Hussain Sajwani, chairman of Damac Holdings that is the parent company of Damac Properties, said in a statement here Sunday.

The company has taken this initiative to market and sell its regional properties to the Indian investors, according to the statement.

Damac will market its Dubai-based Ocean Heights, an 82-storey award-winning skyscraper in Dubai Marina here, Lotus Heights located in the upcoming Business Bay, Park Towers at Dubai International Financial Centre, and several recently launched high-end luxury living options through its agents.

“We will regularly provide our agents all the necessary information and training to sell our properties. We have an agent’s relationship department who provides all the necessary support to the company’s agents,” Sajwani said.

The company plans to provide sales training to its agents in India through the Damac Agents Academy, which it has set up to hone its agents’ selling skills according to international standards.

“The main purpose of the training that Damac provides its agents is to equip them with product knowledge (of) Damac brand and its value, the sales process, luxury property selling skills, raising the bar and setting a service benchmark in the real estate market,” Damac Properties chief executive Peter Riddoch said in the statement.

Established in 2003, Damac Properties has grown into one of the largest real estate developers in the Middle East with residential, leisure and commercial projects spread across North Africa, Jordan, Lebanon, Qatar, Saudi Arabia and the Far East.

The company’s portfolio includes properties spread across 500 million square feet and is worth in excess of $30 billion.

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