TVS to launch Wimbledon collection scooters

June 4th, 2008 - 11:25 am ICT by IANS  

Chennai, June 4 (IANS) Two- wheeler manufacturer TVS Motors will launch two new limited edition scooters coinciding with the Wimbledon tennis tournament this month, company officials said. The company has signed a one-year agreement with the All England Lawn Tennis Club as the official licensee for Wimbledon Tournaments and the new scooters will be named “Wimbledon Class” and “Wimbledon Xtreme”.

One will be a classic rendition of the Wimbledon colours, pristine white with purple and green flow-strokes and the other is an exciting red scooter with graffiti art that captures the excitement of tennis.

“At TVS, we constantly study the leading style and fashion trends in India and abroad to assist the development of our themes every season,” said S. Srinivas, the company’s general manager for marketing.

“We observed that there is a growing trend of sports and fitness consciousness among young girls being reflected in fashion trends. They tend to identify with the tennis stars, who continue a long legacy of being style and fashion icons.”

He said the Wimbledon collection, comprising 10,000 scooters, is a tribute to women with sporty attitude. Buyers of the Scooty Pep+ Wimbledon collection will get a complementary c-branded sweatshirt and a sporty sling bag.

Being a limited edition launch, the models will retail at a premium of Rs.1599 over regular colours.

Meanwhile, the company reported four percent growth in two wheeler sales to 112,770 units in May 2008 against 108,151 units in the corresponding period of the previous year.

During the month, the company’s motorcycle sales posted a 10 percent growth to record 54,717 units against 49,651 units in May 2007.

The company exported 14,071 units last month as against 9,849 units in May 2007.

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