Toyota signs up AR Rahman as brand ambassador for Etios
October 15th, 2010 - 4:39 pm ICT by IANSNew Delhi, Oct 15 (IANS) Toyota Kirloskar Motor (TKM) has roped in music composer and two-time Oscar winner A.R. Rahman as brand ambassador for its small car Etios to be launched in December.
Rahman will endorse the Etios through various marketing campaigns, the company said Friday.
“There is a very strong connect between the product and its brand ambassador, with both being global, innovative, reliable, and a class-above quality,” said Hiroshi Nakagawa, managing director, TKM.
The new Toyota hatchback is said to have been designed for the mass volume segment of the Indian market and will compete in the Rs.3-5 lakh price band.
“I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do,” said Rahman on his association with Toyota.
Sandeep Singh, deputy managing director, marketing, said
the Toyota brand in India would get stronger and far-reaching “with Rahman in our multi-media campaigns”.
TKM is aiming for sales of 70,000 units in the first year. It is targeting about 10 per cent share of the Indian passenger car segment by 2015.
- Toyota launches made for India sedan Etios - Dec 01, 2010
- Toyota Kirloskar Motor ships cars to South Africa - Apr 04, 2012
- Toyota launches diesel variant of Liva and Etios Liva - Sep 09, 2011
- Toyota Kirloskar defers Liva launch - Mar 04, 2011
- Toyota to reduce production in India - Apr 22, 2011
- Toyota Kirloskar's 2010 sales up 38 percent - Jan 01, 2011
- Toyota Kirloskar to raise production by 60,000 units - Mar 16, 2011
- Toyota launches Etios sedan in India, hatchback to follow in April 2011 - Dec 01, 2010
- Toyota to roll out compact car Etios early 2011 - Jun 04, 2010
- Toyota launches hatchback car Etios Liva - Jun 27, 2011
- Toyota's December sales up 151 percent - Jan 01, 2012
- Virat Kohli is Toyota brand ambassador - Apr 05, 2012
- Toyota to resume full-scale production by May 20 - May 16, 2011
- Toyota launches diesel version of Corolla Altis - Jul 21, 2010
- Toyota Kirloskar's July sales up 99 percent - Aug 01, 2011
Tags: ambassador, car segment, dedication, director marketing, hiroshi nakagawa, inspiration, managing director, marketing campaigns, mass volume, media campaigns, multi media, music composer, New Delhi, passenger car, sandeep singh, small car, time oscar winner, tkm, toyota hatchback, toyota kirloskar motor