Toyota launches Land Cruiser in India

June 9th, 2009 - 9:06 pm ICT by IANS  

Mumbai, June 9 (IANS) Auto major Toyota Kirloskar Motors (TKM) Tuesday launched its eighth generation Land Cruiser sports utility vehicle (SUV) in the Indian market, priced in the range of Rs.81.64 lakh and Rs.83.1 lakh, almost double the present price.
TKM is an 89:11 joint venture between Japan’s Toyota Motor Corp and India’s Kirloskar group.

The new SUV comes equipped with four-wheel drive, the company said in a statement.

“In spite of the recent slowdown, the premium SUV segment has witnessed a growth, driven largely by the introduction of new models,” TKM deputy managing director (marketing) Sandeep Singh said.

Currently TKM sells its stripped-down SUV, Land Cruiser Prado, in the Indian market at Rs.40 lakh.

While the new vehicle will be imported as a completely built unit (CBU), TKM currently manufactures its Corrola Altis and Innova models at its facility near Bangalore.

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