Toyota consumer activity continues to decline in wake of recalls
June 2nd, 2010 - 5:30 am ICT by BNO NewsCHICAGO (BNO NEWS) – Toyota’s recalls continue to have a negative impact on sales activity, a recent Consumer Lead Index by Cars.com said Tuesday.
Leads for Toyota vehicles overall declined close to 5 percent year over year on the mentioned website, and interest in the brand’s vehicles continues to slip month over month. The Toyota RAV4 topped the list of vehicles experiencing the largest month over month decline in leads, followed closely by the Camry.
“While the Toyota trend is somewhat expected, what’s more interesting is the fact that Honda has seen a significant decline as well,” Cars.com Editor in Chief Patrick Olsen said. “Honda execs mentioned that they felt there might be some consumer backlash towards Japanese manufacturers as a result of the Toyota recalls and that certainly could be at play here.”
Honda as a brand suffered decline by close to 11 percent year over year. The Honda Fit, Pilot and Accord also joined the list of the cars experiencing the largest decline in activity month over month.
However, Hyundai, which as a brand saw leads on Cars.com increase by more than 149 percent in May, continues to gain momentum, fueled by the new Hyundai Sonata.
- Millions of Toyota recalls leave brand undented - Feb 16, 2012
- Toyota recalls more than 680000 vehicles over safety concerns - Mar 08, 2012
- Hyundai Motor's April sales up 4.9 percent - May 02, 2012
- Hyundai Recalls Its Sedan Sonata In USA - Sep 28, 2010
- Toyota cuts in US, Canada to hit small car buyers - Apr 20, 2011
- Toyota to unveil their 2012 Camry today - Aug 24, 2011
- US newspaper chain to charge for online access - Feb 24, 2012
- Honda Accord gets the highest safety rating - Nov 11, 2010
- Toyota fixing leaky hoses in over 1.6 mn vehicles - Mar 02, 2010
- Honda to recall 437,763 vehicles over faulty air bags - Feb 10, 2010
- Toyota all set to recall 412,000 Avalon cars because of a steering issue - Jul 29, 2010
- Toyota To Recall 2.3 Million Cars In USA - Jan 22, 2010
- Auto makers continue to log growth (Lead) - May 02, 2011
- Toyota recalls over 300,000 vehicles to replace airbag sensor - Apr 22, 2011
- Hyundai Motors June sales up 13.6 percent - Jul 01, 2011
Tags: bno, camry, cars, consumer backlash, execs, honda, honda fit, hyundai, hyundai sonata, japanese manufacturers, momentum, negative impact, new hyundai, olsen, pilot, rav4, sonata, toyota, toyota rav4, toyota vehicles