Tourism ministry holding roadshows abroad

August 3rd, 2009 - 3:00 pm ICT by IANS  

New Delhi, Aug 3 (IANS) Seeing the immense tourism potential of the 2010 Commonwealth Games, the tourism ministry is organising a number of roadshows abroad to attract travellers, Tourism Minister Kumari Selja said here Monday.
“The Commonwealth Games in India next year will be an important event, especially from the tourism point of view. Teams that will arrive here can take the opportunity to explore India thus giving a major boost to tourism,” Selja said at the inaugural function of the two-day meet of the ministry’s overseas tourism officials and the private sector.

Selja said that thanks to the ministry’s efforts of organising various roadshows abroad to promote India as the ideal destination for tourists, there was a 0.2 percent positive growth in the tourist arrival to India.

Post the global meltdown, the foreign tourist arrival from January to June this year fell by 9.3 percent as compared to last year.

Talking about the roadshows, joint secretary of tourism ministry Leena Nandan said that special roadshows will be organised in London to attract people to explore India when they come here for the Commonwealth Games.

“Our overseas office in London is actively promoting India and will organise special roadshows there in this regard, so that people travel across India when they come here for the Commonwealth Games,” Nandan told IANS.

The tourism ministry also has a number of other initiatives to attract tourists to the country.

“We want to encourage tourist arrival from those countries from which we are already getting a good tourist arrival. Therefore, we have a series of roadshows in the Scandinavian countries — Finland, Sweden and Norway — at the end of this month to promote India. Next month we will go to Russia with a similar aim,” Selja said.

To promote niche tourism products, like medical tourism, the ministry will have a series of roadshows in Dubai in October this year, adventure tourism roadshows in Australia and New Zealand. The UN Development Programme is helping the tourism ministry to promote rural tourism.

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