Toronto film festival gets top Canadian bank as sponsor

May 23rd, 2008 - 2:43 pm ICT by admin  

Toronto, May 23 (IANS) The Royal Bank of Canada (RBC), which is the country’s largest bank and financial services leader, has become the official sponsor of the Toronto International Film Festival (TIFF). Now into its 33rd year, the festival ranks among the most prestigious international film festivals in the world today.

Announcing a 10-year agreement with TIFF organisers to make the RBC the official bank and a major sponsor, Jennifer Tory, the bank’s regional president for the Greater Toronto Region, Thursday said: “Toronto is a critical market for the RBC and the Toronto International Film Festival Group contributes significantly to the region’s economy, vitality and national and international reputation.”

Tory added: “Our association with TIFF extends beyond the two-week festival to support its diverse programming and cultural contributions throughout the year.”

In response, Piers Handling, director and CEO of the Toronto International Film Festival Group, said: “We are grateful for this strategic partnership with RBC. Their new commitment reinforces their ongoing support of our vision. The RBC is a strong believer in community building, by funding emerging Canadian artists they are expressing their confidence in our filmmakers and strengthening the fabric of our artistic community.”

The RBC has been a financial partner of the festival since 2002.

The bank also announced a major plan to expand its integrated global financial services to Europe and the Asia and Pacific region, including India and China.

It said the expansion has been mooted as 28 percent of its small business and commercial clients do business around the world, and a further 10 percent are looking to do so within the next two years.

Jana Henderson, director for RBC Global Solutions, said: “For some time, Canada’s biggest corporations have had access to the global treasury management solutions they need. Now RBC is ensuring that Canadian-based small and commercial businesses can access the same scope and level of service in Europe and Asia-Pacific - and via the same RBC relationship team they know and who knows their business and their industry.”

Since its growing small business and commercial clients currently conduct business in more than 100 countries, the bank said it is partnering with Deutsche Bank AG to leverage its extensive European and Asia-Pacific financial services infrastructure.

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