Thaindian News

New Delhi, June 23 (IANS) Marriages might still be made in heaven, but these days, they are increasingly being made at marriage bureaus. Three-year-old EliteMatrimony.com is taking this to the next level by targeting high networth individuals (HNIs) and has introduced relationship managers to help in finding the ideal partner - for a minimum of Rs.50,000.

“The basic subscription starts at Rs.50,000 for three months. As the exclusivity and expectations rise, so does the subscription,” Rohit Tilokani, Head (Premium Products) at BharatMatrimony.com told IANS, not wanting to specify how high the figure could go.

People living abroad face difficulties in finding the right partner. This is where EliteMatrimony.com, launched by BharatMatrimony.com to provide highly personalized services, steps in.

The company has a global presence and aims to help NRIs, especially in the US and Britain and Middle Eastern markets, said Tilokani adding that the relationship managers are based in India and abroad.

“Currently we have a team of 100 plus. We have more than 50 exclusive relationship managers who play a critical role in the match-making process. These managers will handle searching for, identifying and contacting potential partners.

“Lack of exact demographic and lifestyle information on profiles is another reason why some people may not find matrimonial sites very helpful. Aggressive follow-up by relationship managers by keeping multiple parties (parents, relatives and self) in the loop is yet another feature that members find useful,” Tilokani said.

With no dearth of matrimonial sites that offer not-so-expensive services, what makes EliteMatrimony.com tick?

“Though our membership is limited to businessmen, industrialists, high networth individuals, highly-placed personalities in public life and of course celebrities in entertainment and sports, we do invite highly successful professionals and well-placed personalities too.

“Hitherto, the elite have had to generally mask their identity. With us, they are searching among select segments like themselves in terms of status and wealth. The special site also provides a high level of privacy to members who prefer not to reveal their identity,” Tilokani explained.

“EliteMatrimony has added a new dimension to online matrimony…the idea was in incubation for very long and executed in late 2008, much before anyone else had envisaged such services in India or overseas. It also stemmed from strong customer feedback for a differentiated and discreet service for HNIs,” Tilokani added.