Tata Tea plans to test-market cold tea

September 17th, 2008 - 9:50 pm ICT by IANS  

Kolkata, Sep 17 (IANS) Tata Tea is planning to test-market its cold tea brand this fiscal, a company official said here Wednesday.”We are planning to test-market the cold tea brand this fiscal before finally launching it. With this, we will enter into a new system of distribution,” Sangeeta Talwar, Tata Tea executive director (Marketing), told reporters.

The company is also looking at opening another outlet of its branded tea shops ‘Chai Unchai’ in Bangalore, to take the number of outlets in the city to three.

Tata Tea, which has 31.73 percent holdings in Mount Everest Mineral Water Limited (MEWM) Wednesday launched New Himalayan Natural Mineral Water in Kolkata after Mumbai.

The company is also planning to enter into joint ventures in Russia to foray into that market.

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