Tata Nano may soon fail to remain the cheapest car in the world
October 21st, 2010 - 9:55 pm ICT by Aishwarya BhattNew Delhi, Oct 21 (THAINDIAN NEWS) Toyota Motor Corp. seeks to pose a new challenge in the cheapest car arena.
The automaker is noted for its quality, so cutting down on the cost and not compromising on the quality of the vehicle is the challenge to the company.
The company has launched it’s Etios compact which will cost half of the price of its cheapest competitor in India.
India’s cheapest competing model for the Etios compact is Suzuki India’s Maruti which is sold for Rs. 405,300 or $9,200. The Etios compact will be offered for a similar cost.
The managing director of Toyota in India knew very well that the challenges that his company faces in balancing quality with the pricing in India.
He said, “It has been a challenge to build quality at a lower price. The Indian car market is one of the toughest markets in the world. Customers and car owners are very cost-conscious”.
The world’s cheapest car is the Nano which is priced at Rs. 131,331 or just less than $3,000. Nano is set to be challenged as the world’s cheapest car when Nissan releases its planned $3,000 car in 2012. The struggle for the tag of the world’s cheapest car continues.
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- Toyota launches Etios sedan in India, hatchback to follow in April 2011 - Dec 01, 2010
- Toyota aims to sell 70,000 units of Etios models in 2011 - Dec 06, 2010
- Toyota launches hatchback car Etios Liva - Jun 27, 2011
- India's car makers begin 2011 with impressive sales growth - Feb 01, 2011
- Strike, interest rates dampen automobile sales - Nov 01, 2011
- Toyota's December sales up 151 percent - Jan 01, 2012
- Auto industry posts good sales despite bleak sentiment (Roundup) - Oct 01, 2011
- Auto industry to entice customers with new launches in 2011 - Jan 16, 2011
- Toyota signs up AR Rahman as brand ambassador for Etios - Oct 15, 2010
- Toyota Kirloskar Motor ships cars to South Africa - Apr 04, 2012
- Budget impact: Toyota Kirloskar to increase prices - Mar 16, 2012
- Toyota's second production unit in India to be ready by Dec - Aug 29, 2010
Tags: automaker, car owners, challenges, competitor, india india, indian car market, managing director, maruti, nano, new challenge, New Delhi, nissan, struggle, suzuki, tata, toyota, toyota motor, toyota motor corp, world customers