Tata Nano Car: An Overview

August 19th, 2009 - 10:59 pm ICT by GD  

tata nanoThe much talked about car which has undergone a string of controversies and speculations in India, the Tata Nano car is actually a rear-engined, four passenger city car built by Tata Motors, aimed primarily at the Indian market.

The Tata Nano car which is often called as the “people’s car” was launched on March 23, 2009. The sales of the Tata Nano car kick-started from July 2009. Priced at a mere Rs.1,15,000 which is equivalent to $2,421, the Tata Nano car has been a hit amongst the middle class till date, for whom the car was quite affordable.

The introduction of the Tata Nano car received attention mainly because of two specific reasons. The car being priced relatively at a lower rate than other cars drew attention from the commoners.

The other reason was the prolonged Singur (West Bengal) agitation, that the company Tata Motors had to face while setting up a factory in the area. Charges of land acquisition were drafted against them by the farmers and the company forcefully had to stop putting up the plant in Singur as a result of chaos and disturbance in the area.

The introduction of the Tata Nano car was entirely planned out and designed by the chairman of the Tata Motors, Mr. Ratan Tata. Although several speculations regarding the Tato Nano car being a “four-wheeled auto-rickshaw” with no ample space or whatsoever did rounds in the media, still the Tata Nano car proved itself of being a properly built car. The Tata Nano car possesses extensive cost-cutting features that includes a single wind screen wiper instead of a double one, it has no power steering, the door opener was simplified et.al.

After removing its base from Singur, Tata Motors had decided to set up a plant in Gujarat. No wonder the arrival of the Tata Nano car has stirred up a lot of news for a couple of years, but yes, the Tata Nano car is launched and is already gathering mixed reviews from the buyers.

Related Stories

Tags: , , , , , , , , , , , , , , , , , , ,

Posted in Business |

Subscribe