‘Tata Motors could drive Queen’s favourite car’

July 28th, 2008 - 8:25 pm ICT by IANS  

London, July 28 (IANS) Tata Group chairman Ratan Tata has told investors he is considering making a super-luxury version of the car that is a favourite of Britain’s reigning monarch, a British daily reported Monday. Ratan Tata, whose Tata Motors bought the marque as part of its $2.3 billion purchase of Jaguar and Land Rover earlier this year, was looking to revive Daimler, the Times reported.

The car, which is a favourite of Queen Elizabeth II, may be remodeled into a super-luxury version to rival Bentley and Rolls-Royce - funded from a kitty of a billion pounds earmarked to develop new models at Tata-owned manufacturing units in Britain.

The paper said Tata’s plans, which include selling these cars to rich customers in Britain, Asia, Russia and the Middle East, had the support of analysts.

It quoted analyst Garel Rhys of Cardiff University as saying: “Tata could make a very good job of this, especially if they target the space between where the top of Jaguar’s current range ends and where manufacturers such as Bentley kick in. Daimler has a fantastic heritage.”

At present the Daimler badge is restricted to the most expensive Jaguar model - the Daimler Super Eight, which costs 80,000 pounds.

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