By Madhuri Dey
New York, Mar 14, (THAINDIAN NEWS) The well known British accessory and lifestyle brand, Liberty of London, has hit stores in New York. The store has been set up near Bryant Park, in the 1095 Avenue. The store is definitely a dream come true for all the people in New York, as they are known as some of the most fashion conscious communities in the world, and the inauguration of the famed lifestyle brand marks an ideal partnership. Needless to say, Liberty of London has turned out to be an almost instant hit in the New York market, with the items flying off the shelves in a matter of minutes.

The store that is getting the privilege of housing the items of Liberty of London exclusively is Target. The collection consists of specially designed plates, piggy banks, teapots, clothes, cushions and watering cans. Moreover, there are also some exclusive limited edition items, for example, a dainty looking bicycle that is printed all over with the signature floral prints of the brand. According to the Chief Executive Officer of Liberty, Geoffroy de La Bourdonnaye, the idea of launching the brand in Liberty struck with the aim of making the brand more easily accessible, and to widen the market.

The Liberty of London Pop Up Experience was hosted by American actress Naomi Watts, who was spotted in the streets of Manhattan, looking ravishing in a floral top and black trousers, matched with green flats. The pop up store had to be closed down earlier than the authorities had expected to do, as the collection turned out to become a rage almost immediately.