Mumbai, May 1 (IANS) Swiss Post International (SPI), one of Europe’s leading postal organisations, Thursday launched its Indian operations in partnership with Mail Order Solutions (MOS). According to the agreement, MOS, an India-based company specialised in offering direct marketing (DM) solutions to advertisers and marketers, will operate as a sales agent of SPI in the country, said a MOS spokesperson.

In an official release, SPI said the partnership was part of the company’s plan to expand its presence in mail markets beyond Europe.

SPI Management Ltd director Daniel Baettig said: “MOS is a top class DM solutions provider and while MOS will manage all aspects of a print project, from concept to completion, we will sort, transport, deliver and oversee response handling.”

MOS chairman and CEO Mehul A. Desai said SPI has expanded its presence to 16 countries. In Asia, SPI India will be located in Mumbai while the other four locations are Singapore, Hong Kong, Kuala Lumpur and Shanghai.

Apart from offering postal services to the trading community engaged in international postal traffic with Switzerland, SPI also deals with specialised cross-border postal services ranging from DM services to distribution of newspapers and magazines to subscription management and small consignments.