Sustainability awards will create role models of excellence: A.Raja

December 13th, 2007 - 7:59 pm ICT by admin  

New Delhi, Dec.13 (ANI): The Sustainability Awards 2007 marks the celebration of innovative ideas and new approaches to conduct business for the purpose of enabling sustainability, and the Government of India supports such initiatives which combine sustainable growth with excellence leading to enhancing the quality of life of people, said Communications and Information Technology Minister A.Raja today.
Addressing the Second Sustainability Awards Presentation Ceremony here, he said: I hope they will also create role models, and promote sharing of knowledge and skills for the growth of our country in a sustainable way.
Congratulating all achievers, Raja said there was a need for companies to contribute to the solution-making agenda.
He applauded the CII-ITC Centre of Excellence for Sustainable Development for establishing the Awards, which he agreed would help companies achieve their social responsibility goals.
Raja added that in the ultimate analysis society as a whole was the real winner, and investment in people was an economic necessity rather than a social cost. He stressed that long-term economic success could neither be at the cost of environment, nor if parts of society were excluded from the benefits.
Though sustainability was tough to define, creation of a fairer society and cleaner environment could create more jobs and help in economic growth also. Finally, the Minister exhorted companies to participate whole-heartedly in the next years Awards and emulate the achievements of the winners of 2007.
Chairman of ITC Ltd. Y C Deveshwar lauded the pivotal role played by Raja in promoting sustainability in his earlier tenure as Indias Minister for Environment and Forests. He explained how the CII-ITC Sustainability Awards recognised companies who had measures in place, and inspired others to mainstream sustainability. The Awards would enhance corporate reputation and public trust, feed into building brand value and public positioning of companies.
This year 81 companies - 44 percent more than last year - submitted applications of intent to participate from sectors as diverse as mining and metallurgy, chemical / petrochemical and pharmaceutical, engineering, power and energy, agriculture, textiles, hospitality and others. (ANI)

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