Star News, One97 to update mobile with latest news

August 6th, 2009 - 7:44 pm ICT by IBNS  

Kolkata, Aug 6 (IBNS) One97 Communications, a widely deployed telecom application platform company, has announced its partnership with Star News, to develop highly flexible and robust platform for the users to have access to current news any time, anywhere. These services would be available in multiple languages, reaching its target audience through the most personalized medium.

In this first-of-its-kind partnership of a VAS player with the media house, One97 will provide its platform, for Star News to reach its viewers in accordance to its profile, demography, age, pricing and languages. The content is highly flexible and can be enhanced time to time depending upon the need of the customer.

For the first time a news channel in India will be providing news feeds to its consumers under a monthly contract. This will significantly bring down the cost to the consumer who regularly avails mobile based services, claimed the company.

Vijay Shekhar Sharma, Managing Director, One97 Communication said “It is extremely flexible and has been tried and tested to deliver services across all modes of services (SMS, Voice, Video, WAP, USSD)”.

Powered by One97 and Star News, viewers can now receive information in the form of SMS or Voice Alerts on their mobile phones. Services like Video News Streaming and Citizen Journalism will become a reality through this tie-up.

Through this service Star News can now proactively reach its viewers with the latest news without having to wait to them to tune in. Increased interactivity with viewers will also enhance interest in programmes.

L Ramakrishnan, Head New Media Business, Star News said “With One97 we have created a unique value proposition for a media house to establish a connect with viewers. We are happy to associate with One97 Communications as our exclusive partner and believe that services like this would bring our channel more closely to the customers and enhance our branding and revenues.”

One97 is India’s largest and most widely deployed telecom application platform reaching 97% mobile users in India.

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