Mumbai, Oct 20 (IANS) STAR, Asia’s leading media and entertainment company, has launched four channels on Rogers Cable, leading cable operator in Canada — while three are Hindi language services, one is Tamil. This will be followed by three Mandarin-language services later this month.
The bouquet of channels offered by STAR, wholly owned subsidiary of News Corporation, include STAR One, Bollywood movie channel STAR India Gold and news channel STAR India News as well as popular Tamil entertainment channel STAR Vijay.

These four channels are an addition to STAR India Plus, which has been available on ATN’s services in Canada since 2006. The Mandarin language channels will be from STAR Greater China’s bouquet.

“This launch marks the debut of 24-hour STAR channels in Canada and makes STAR the largest provider of foreign television services to Rogers’ viewers. Now Canadian audiences will have seven new 24-hour channels from which to find fresh favourites, to entertain, inform and inspire,” said David Wisnia, STAR’s Senior Vice President of Distribution, Sales and Marketing and head of STAR’s North American and European offices, in a press statement.

The channels will be available as part of Rogers’ multicultural package offerings.