Spice up your brochures

March 18th, 2009 - 10:44 pm ICT by GD  

A Brochure is a booklet, or a piece of folded paper, containing printed advertising or information. Brochures may promote events, new locations, various products and services, hotels, etc. They are generally concise in text and attractive in design.

Today’s brochures create richer experiences with mixed paper stocks, embossing, engraving, die cuts and alternative substrates, such as plastic and cardboard. The two most common brochure styles are single-sheet and booklet forms.

Brochures are the cheapest form of promotional material. It helps attract new business and also aids in retaining the existing customers. However care should be taken while designing the brochures. The brochures should be appealing to the prospective customers. The title of the brochure should be catchy. If the brochure appears dull and boring, it will not interest the customers and he might not even read it completely. Thus the very purpose of creating the brochures is hampered. Attractive designs, catchy headlines, colourful pictures add life to the brochures.

This, however, does not mean that the brochures have to be cluttered with too many images or very loud colours. A proper mix of colours that not only gives the brochures a unique look, but also makes it appealing, should be considered.

The brochures should include product information, features and benefits, company history, and most importantly, contact information.

In these modern times where newer means of advertising have emerged, brochures still hold their place strongly and are considered to be an essential part of the marketing strategies of businesses.

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