Sly Stallone returns to his roots through Russian vodka endorsement

August 16th, 2008 - 5:47 pm ICT by ANI  

Sylvester Stallone

Washington, Aug 15 (ANI): Hollywood tough guy Sylvester Stallone has signed a deal to advertise Russian vodka.

The Rambo star has joined forces with vodka producer Synergy to promote its Russian Ice range of alcohol in a one-year deal rumoured to be worth 1 million dollars, reports Contactmusic.

Stallone, whose great-grandmother, Rosa Rabinovich, hailed from the Ukraine, will advertise the drink with the slogan: “There is a bit of Russian in all of us.”

A statement from Synergy bosses reads: “The advertising campaign concept was based on the fact that the actor has Russian roots.” (ANI)

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