Send a card, help a child, says Unicef

September 8th, 2011 - 7:46 pm ICT by IANS  

New Delhi, Sep 8 (IANS) Unicef India has tied up with greeting card company Archies to raise funds for underprivileged children in the country.

With this collaboration, Archies will produce and distribute Unicef cards and paper products in India, Karin Hulshof of Unicef told a press conference here Thursday.

“The money received from sale of these cards will be utilised for the welfare of children in India,” Hulshof said.

Unicef’s programmes will focus on health, nutrition, basic education and the protection of children from violence and exploitation.

Archies will produce and distribute Unicef cards and paper products through its 222 outlets in 66 cities from Sep 20.

“A large section of our youth is inclined towards doing something for social cause. Such people can buy these cards. This will also provide them an easy way of serving the society,” said Anil Moolchandani, chariman of Archies.

“Our national network of retail stores will not only help Unicef to reach out to a larger audience but also strengthen our corporate social responsibility,” he added.

Besides cards, the other merchandise available at Archies outlets will be Unicef diaries, calendars, pocket diaries and other paper products.

The collaboration will be for a period of five years.

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