Satya Paul presents ‘Pop Art’ Collection

December 24th, 2007 - 6:03 pm ICT by admin  

Mumbai, Dec 24 (ANI/Business Wire India): In its third collection as a part of the inspirational series, Satya Paul in association with Chateau Indage will uncork the Pop Art collection at the ITC Grand Central.
Starting in the 50’s, Pop art is a reflection of popular culture in art. It is neither praise nor condemnation but explores the everyday imagery that is so much a part of contemporary consumer culture.
This art form has used media, advertising, packaging, celebrities and comic book art styles as various sources of imagery.
Some leading artists of the style include Richard Hamilton, Robert Indiana, Roy Lichtenstein and Andy Warhol.
Andy Warhol is famous as ‘Pope of Pop’ and has painted the things he loved the most, such as Dollar Bills, Campbell Soup Cans, Marilyn Monroe, brand names and even celebrities as a token of his love for them.
Roy Lichtenstein had said, “Pop Art is industrial painting.” He believed that the entire world would soon become industrial. Robert Indiana related pop with love “Pop is love, for it accepts everything. Pop is dropping the bomb”.
For Puneet Nanda at Satya Paul, it is a significant one of many steps, to bring art closer to real life. This collection is an explosion of all rules associated with saris - it reduces the age of a sari by a whole generation.
He has expressed the various moods and images of everyday life in the form of contemporary fashion.
For example, love is the message, expressed in playful hearts carefully hand painted in a multitude of colours; or simply the word ‘love’ in iconic 60’s stencil typographic style in full colour or crisp black and white.
There are classic Warhol style iconic prints of Bollywood greats, and in keeping with the branding sensibility, depicting his illustrious father and creator of the brand Satya Paul.
In the Lichtenstein inspired creations, brightly coloured pop graphics and brush strokes.
To deliver the full burst of newness into the age-old drape, prints with barcodes, money, lips, Bollywood icons, and even Google have been given a place in fashion history by way of these prints.
He says, “It is the Satya Paul style expressed in the bold iconic pop style through an interplay of colors, balanced by embroideries and materials.”
The collection comprises of beautiful saris, salwar-kameez sets and dresses, and is available at select Satya Paul boutiques across the country. (ANI)

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