Sale of single malt whiskies surges in Delhi

March 22nd, 2012 - 9:26 pm ICT by IANS  

New Delhi, March 22 (IANS) The affluent have taken a strong liking to single malt whisky, boosting their sales at the duty free shop in Delhi’s Indira Gandhi International Airport, officials said Thursday.

Officials of William Grant and Sons said the surge in sales had taken place in recent years.

“We get more upmarket, affluent and brand conscious customers in Delhi as compared to anywhere else,” said Neeraj Sharma, business development manager of William Grant.

“The sales are growing at 20 percent per annum,” he added.

According to Sharma, with over 150 brands, the Delhi Duty Free has one of the largest number of single malt whiskies on offer.

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