Sachin is Castrol’s brand ambassador
December 16th, 2010 - 11:08 pm ICT by IANS
New Delhi, Dec 16 (IANS) Castrol India Wednesday signed India’s batting maestro Sachin Tendulkar as its global brand ambassador for the next two years.
As Castrol’s brand ambassador, Sachin will be the face of Castrol cricket initiatives and will promote Castrol’s brands like Castrol Power1, Activ and GTX.
Sachin joins the list of brand ambassadors that includes his team mate Rahul David, former Australian cricketer Adam Gilchrist and Real Madrid’s star striker Cristiano Ronaldo.
“I am really excited about this partnership with Castrol since they are one of the world’s great brands. I am also very passionate about motorsport with which Castrol has been associated for over a century. So to me, this partnership seems to be the perfect fit,” said Tendulkar in a statement.
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Tags: adam gilchrist, ambassador, ambassadors, australian cricketer, castrol india, cricket, global brand, gtx, initiatives, maestro, motorsport, New Delhi, partnership, perfect fit, power1, real madrid, ronaldo, sachin tendulkar, star striker, team mate