Ricoh says no plans to set up manufacturing unit in India

August 4th, 2008 - 8:26 pm ICT by IANS  

New Delhi, Aug 4 (IANS) Japanese office equipment manufacturer Ricoh Co Ltd, which set up manufacturing and research and development (R&D) facilities in China four years ago, said Monday that at present it has no plans to set up such units in India. Tetsou Ohkochi, department manager of Ricoh’s printer business group, told IANS that the company may consider such an expansion in India later.

“Ricoh may set up a similar facility in India, but it is too early to comment,” he said.

Ricoh India Ltd, the market leader in the photocopier and A3 machines segment, also announced its entry into the A4 printer segment for the Indian market Monday.

“For every one A3 machine about 11 A4 printers are sold. We have introduced this new range of products to address our consumers’ needs for complete documentation solutions,” Ricoh India managing director N. Maitra said.

The Japanese giant which also has interests in digital camera and software solutions businesses will be competing against the likes of Hewlett-Packard (HP) and canon in the A4 printers space.

Maitra said Ricoh has the most diverse network of service centres across India on which they will leverage their new products. He added that Ricoh would target the rural and small town customers apart from the urban customers.

He said the company has more than 50 percent repeat buying rate, which is the highest in the industry.

Ricoh introduced three laser printers and one Gelsprinter printer - Ricoh’s trademark technology, which according to Maitra, can print colour pages at “virtually the same cost as black and white prints”.

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