Reliance Infra launches cement brand

September 17th, 2012 - 11:23 pm ICT by IANS  

Nagpur, Sep 17 (IANS) Reliance Infrastructure, a part of the Anil Ambani-led Reliance Group, Monday entered the cement market, launching its “Reliance Cement” brand through subsidiary Reliance Cement Company.

“We will initially cater to the entire Vidharbha market focusing on districts like Nagpur, Wardha, Chandrapur, Bhandara and Amrawati,” said Sumit Banerjee, vice chairman, Reliance Cement.

“Later, we will expand our marketing and distribution networks to other districts. In a short span of time, we have been able to set up a strong distribution network due to encouraging support from our new channel partners,” Banerjee said.

According to the company, the commercial launch of its brand in the Indian cement market has come at a time when the industry has seen a robust growth trajectory for more than a decade, led by demands in sectors like real estate, infrastructure and construction.

The company has entered the market with new-age portland pozzollona cement type which is being manufactured in its recently commissioned Butibori plant in Nagpur district of Maharashtra.

“Reliance Cement is technologically advanced superior quality cement with some unique features that will help customers build stronger structures with reduced construction time. The product is also recommended as an alternative to ordinary portland cement (OPC) 43 and (OPC) 53 grades,” Banerjee said.

The company is currently executing its two integrated cement projects with a total capacity of 10 million tonnes in Madhya Pradesh and Maharashtra with an investment of over Rs.6,000 crore.

Reliance Infra also provides engineering, procurement and construction (EPC) for developing power and road projects and currently has an orderbook of Rs.15,560 crore.

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