Reliance forays into branded jewellery market

November 18th, 2007 - 12:43 pm ICT by admin  

By KG Vasuki

Bangalore, Nov 18 (ANI): Reliance Retail has made a foray into the branded jewellery space with their new venture titled Reliance Jewel.

The brand, which opened its first store at Jayanagar in Bangalore on November 15, offers gold, diamond, platinum and silver jewelleries.

The store is spread over three floors, covering an area of 6,000 sq. ft. It offers over 10,000 designs of exquisitely crafted jewellery from across the country to make it a one-stop shopping destination for fine jewellery, offering consumers a wide range in gold and diamond jewellery.

“We aim at opening 300 ‘Reliance Jewels’ outlets across the country during the next three years” said Ashok Kaul, Business Head and Vice President
Jewellery.

Media reports said that by 2010, they plan to overtake Tatas Tanishq, the largest organised player in this market at present.
The opening of the store comes days after launching Reliance Footprint, their multi-brand footwear format in the city. (ANI)

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