Reliance Communications ties up with Taiwanese companyMarch 20th, 2008 - 6:59 pm ICT by admin
Mumbai, March 20 (IANS) India’s Reliance Communications (RCOM) has teamed up with Taiwan-based handset manufacturer High Tech Computer (HTC) to tap the market for high-end CDMA (code division multiple access) mobile phones in India. RCOM, India’s second largest private mobile telecommunications service provider, will market the handsets of HTC, which already has an alliance with GSM operator Bharti Airtel.
Both companies Thursday announced their strategic alliance in Mumbai.
Under the alliance, HTC’s CDMA handsets will be exclusively provided on RCOM wireless network, spread across 15,000 towns.
President of RCOM S.P. Shukla told IANS: “The alliance with HTC is in line with our strategic intent to provide high-end devices empowering reliance customers to access email and internet on the move.”
Both companies refused to comment on the duration of the deal, but added that the association is for “a long term”.
HTC is the world’s largest maker of handsets for the Windows Mobile OS. HTC has established partnerships with key mobile brands, including the leading five operators in Europe, the top four in the US, and many fast-growing Asian operators.
It also brought products to the market with industry’s leading original equipment manufacturers (OEM) and since June 2006, under its own HTC brand.
Chief executive officer of HTC Peter Chou said: “The association with Reliance marks our foray into CDMA market in world’s fastest growing mobile market and it will be a win-win situation for both the companies.”
The companies will launch two smartphones that run Microsoft’s Windows Mobile, the HTC P3000 and the HTC S720 across India by the end of March. The handsets will cost Rs.16,500 and 19,500, respectively.
The devices are both aimed at users requiring data downloading and high-speed mobile internet access via Reliance’s wireless network.
The number of mobile phone subscribers in India stood at 242.4 million as of the end of January, according to the Telecom Regulatory Authority of India (TRAI). The nation added 8.77 million new subscribers in January.
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