to support applications compatible with Facebook Markup Language

July 19th, 2008 - 5:56 pm ICT by ANI  


Mumbai, July 19 (ANI/Business Wire India):, India’’s leading online community portal, today announced the launch of its developer program at (, inviting all application developers to come on board and build applications for properties which is being made compatible to support Facebook Markup Language (FBML).

The project, code-named ”Sociali”, will open up a unique opportunity for application developers to reach the world-wide Rediff user-base.

Rediff iShare, the videos, music and photo sharing platform is the first property of that is opened for application developers. also announced financial grants for innovative application Ideas to encourage students and application developers who may not have necessary funds and infrastructure to build the applications on their own.

Commenting on the Strategic Initiative Rediff.coms” Chief Technology Officer, Venki Nishtala said, The portal architecture on the internet is under going a big change, opening up newer opportunities which can only be leveraged jointly with application developers. Our vision is to extend our platforms to external developers to build innovative and unique applications which will make services richer and engaging for our users.

The developers” site ( includes all the required documentation, sample code and developer forums to help developers to build applications for the platform easily.

Developers who have innovative application ideas can logon to the developers” site and submit their ideas. Out of all the entries ten short-listed candidates will be given grants to bring their ideas to life. (ANI)

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