invests in - sms content sharing social community

June 25th, 2008 - 10:38 pm ICT by ANI  

Mumbai, June 25 (ANI/Business Wire India): India Limited, India’s leading online portal, today announced that it has invested an undisclosed sum in (, a fast growing SMS content sharing social community started by IIT Bombay alumni Rahul Gupta and Amit Upadhyay.

The investment is part of Rediff’s strategy to encourage young and promising start up companies to innovate and build world class products that will be mutually beneficial. which is rapidly becoming popular amongst the young and fast growing mobile population in India was launched in October, 2007. allows users to post their SMSes on its website and share them with their friends on phone, email and on various other popular social networking platforms for FREE. Using Vakow! users can stay in touch with their friends and receive a variety of useful and interesting SMSes.

How Vakow! Works:

1. Visit and sign up (its free and fast)
2. Start posting your SMSes through web or by sending them to a 10 digit non-premium number: 99015 54321(at standard sms charges)
3.”Follow” interesting people and tags to receive SMSes from them
4. sms HELP to 99015 54321 to receive mobile commands

Ajit Balakrishnan, Chief Executive Officer and founder of, said, “We are delighted to extend our support to promising Start-up Companies, such as - as their concept is built around forming social communities using the mobile medium which is fast becoming popular amongst the young Indian users”.

Rahul Gupta, CEO and Founder of, said, “We are very excited with the early success of our concept and the response from our community has been extremely encouraging. Our vision is to create the best & the largest SMS sharing community in India and Rediff’s investment will help us to execute our vision.” also allows users to start their SMS blog, follow friends (or tags) to receive SMSes from them and comment on them from their mobile phones. Users can rate, tag and search for SMSes and also send free personal SMSes to any mobile phone in India . (ANI)

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