Pyramid Saimira enters broadcasting arena, Chinese markets

March 22nd, 2008 - 9:28 pm ICT by admin  

Mumbai, March 22 (IANS) Pyramid Saimira has finalised two international deals this month including a satellite broadcasting deal with Britain-based Spize TV to make its initial foray into the broadcasting arena and another for operating theatres in china. The company has formed a separate company called Saimira Access Technologies. This newly formed company has acquired a 51 percent stake in Spize TV.

Confirming the venture, a spokesperson of the company in Mumbai told IANS: “The deal is a part of our expansion strategy in Europe and North America. We are entering the new arena of broadcasting.”

Through Spize TV satellite, Saimira Access Technologies will be able to telecast programmes to cater to migrants from the Indian subcontinent settled in Europe, North America and the Middle East.

Separate channels will be launched in Hindi, Urdu, Punjabi, Bengali, Gujarati, Tamil, Telugu, Malayalam and Kannada. There will also be channels to telecast programming in Sinhala, Malay, Spanish and Chinese.

Chennai-based Pyramid Saimira has also signed a cultural cooperation agreement with China Society of Music and Research Board, an organisation that works under the Chinese ministry of culture.

Jiangsu Pyramid Longzhe Group is a joint venture company that was formed as per the agreement. Through this company Pramid Saimira will now be able to operate multiplexes and single screen theatres in China as well as distribute movies.

“Our agreement with the China Society of Music Research Board will enable us to engage in entertainment and cultural activities in China as per the guidelines to be provided by the society,” the spokesperson said.

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