Pressmart forges alliance with Curtis Circulation

April 1st, 2008 - 4:56 pm ICT by admin  


Hyderabad, April 1 (IANS) Pressmart Media, India’s premier digital delivery service provider for publishers, Tuesday said it has forged an alliance with the $1.5 billion American magazine distribution major Curtis Circulation Co. This alliance opens a big e-publishing business opportunity for Pressmart and will add significant strength to its US magazine digital publishing market expansion initiatives, said a statement issued by the company.

Through this alliance, the Hyderabad-based company will have access to Curtis Network of 1,200 magazines, which include top names like Elle, Forbes and Newsweek.

Under the agreement, Pressmart and Curtis together will introduce iMags service and target new e-publishing business opportunities in America that combine Pressmart industry-leading e-publishing solutions with Curtis distribution infrastructure and vast magazine portfolio.

This alliance presents a major push for Pressmart’s growth momentum in the Global ePublishing Market. In the domestic market, Pressmart has achieved a substantial share of the ePublishing market share with close to 70 percent of the newspapers that have an eEdition being served by Pressmart.

“We are in a unique position to deliver our digital publishing solutions to the US market with Curtis. By blending Curtis powerful distribution capabilities with Pressmart’s new media delivery solution publishers can reach new international audiences with striking digital editions and add new revenue streams,” said Sanjeev Gupta, CEO of Pressmart Media.

Through this new global relationship, Pressmart will also gain access to Lagard

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