Pranksters target Chevron ad campaign

October 20th, 2010 - 11:27 pm ICT by Aishwarya Bhatt  

New York, Oct 20 (THAINDIAN NEWS) Chevron’s “We Agree” campaign got a whole new meaning when the Yes Men and the Rainforest Action Network sent a hoax press release to various media outlets ahead of Chevron’s planned press release.

The stunt sought to embarrass the company and highlight some of its past environmental controversies.

The Yes Men also used fake website to post information about Chevron. In one of the posts, the slogan “We Agree” is stamped in red over the words “Oil companies should fix the problems they create.”

That particular stunt is believed to target Chevron’s long-standing litigation with Ecuador. The suit, which was filed by Ecuador some 18 years ago by the country against Texaco before it was acquired by Chevron, is claiming $27 billion from the company because of environmental damage to the Amazon rainforest during Texaco’s drilling process there. Chevron contends that Texaco properly handled all the damage it caused when drilling in the Amazon.

Chevron has however vowed that it will not be disturbed by the hoax campaign by the Yes Men.

Yes Men are gaining notoriety lately for these kinds of stunts. Members of the group have previously posed as representatives of Exxon Mobil, Halliburton and Dow Chemicals.

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