PepsiCo to invest Rs.500 crore on new crackerJune 4th, 2009 - 4:15 pm ICT by IANS
New Delhi, June 4 (IANS) Frito-Lay, the food division of beverage major PepsiCo India, plans to spend about Rs.500 crore over the next three years to push Aliva, a new baked savoury cracker that it launched here Thursday.
“We want the new product to get as big as Kurkure (PepsiCo’s popular snack),” Gautham Mukkavilli, Frito-Lay India chief executive and PepsiCo India president told reporters.
“We will be investing about Rs.500 crore on it over three years,” Mukkavilli added.
The company has opened a manufacturing unit in Pune for the new cracker, which it said was “targeted at young adults”.