Parryware Roca ties up with Home Town

March 11th, 2008 - 9:20 pm ICT by admin  

Chennai, March 11 (IANS) Sanitaryware manufacturer Parryware Roca Pvt Ltd Tuesday announced that it has entered into an alliance with speciality home retail chain Home Town. “Through the tie-up, we are aiming a 10 percent increase in its (Home Town’s) renovation services,” said K.E. Ranganathan, managing director of Parryware Roca.

According to him, the Home Town chain, part of the Future Group, will also sell the Crestia range of bathroom products and the Parryware range of taps.

Mahesh J. Shah, chief executive officer of Home Town, said: “Both companies would gain from the tie-up as ours is the largest retail format offering a complete range of building products and solutions.”

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