‘Parallel fashion week will bring confusion and chaos’

August 1st, 2008 - 12:26 pm ICT by IANS  

New Delhi, Aug 1 (IANS) The Indian designer fraternity is displeased with a parallel fashion week being organised along with the Wills Lifestyle India Fashion Week (WIFW) in October, saying this would lead to confusion and chaos. Sunil Sethi, president of the WIFW organiser Fashion Design Council of India (FDCI), believes that the parallel event will die a natural death.

“The whole concept of a parallel fashion week is completely vague and its main aim is to fragment the fashion body and not strengthen it,” Sethi, who has been a prominent buyer at previous editions of WIFW, told IANS.

“Commercial interest is the only possible reason for holding this parallel event,” he added.

WIFW is scheduled for Oct 15-19, the same dates on which Sumeet Nair, who had stepped down as FDCI executive director in June, is staging his event.

Upset with the development, Sethi had recently e-mailed the Emporio luxury mall in Vasant Kunj to refrain from holding a parallel fashion week.

“A parallel fashion week will not do any good to the fraternity because all the designers and buyers are same,” Sethi said.

“When nothing new is coming up from this event, then what is its purpose and what good it will do to the fashion fraternity?” he wondered.

“We will be more than happy to host another event only if this third front is promoting new talent and getting new buyers,” he added.

Designer Rahul of Rohit Gandhi-Rahul Khanna duo believed that the parallel event is happening due to ego clashes among the designers and this was not at all good for the fashion fraternity.

“We see this whole event as if somebody is going out of the family just to prove his point,” Rahul commented.

“This big step will have massive effect on the sales and the quality of the shows. This is not a good move,” he added.

Former FDCI president Ritu Kumar believed that the two parallel fashion events would be too much for designers.

“A parallel fashion event is more of a commercial thing whereas FDCI is a non-profit organisation and is meant for the productivity of designers only,” Kumar maintained.

Designer Leena Singh of Ashima-Leena duo believed that third fashion week would bring more confusion not only for buyers but also for the media, which would have to juggle between the two venues.

Will she be a part of and fashion week if Nair decides to change his dates?

“I cannot be a part of that fashion week. It is not possible for me to be a part of so many fashion events,” she said.

Rahul Khanna agreed with her and said: “FDCI is 10 year old body and we all have grown with it. So it does not make any sense to participate in any commercial event.”

However, ace designer Rina Dhaka didn’t oppose the parallel even but said the dates shouldn’t have clashed.

She said: “There is no harm in organising another fashion event but the dates should not have clashed. We all would have loved to be a part of it. What Sumeet Nair is doing will benefit him more than it benefits us.

“We would have welcomed this event only if he would have done it like Chivas or Seagrams fashion week,” she added.

Most designers are hoping that the mess gets sorted out and we are all a part of big and happy family again.

“I have full faith in the council and I am sure that they will tackle the problem before the fashion week starts in October,” Leena Singh maintained.

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