Panasonic India to relaunch Sanyo brandSeptember 10th, 2010 - 9:44 pm ICT by IANS
Kolkata, Sep 10 (IANS) Panasonic India is all set to relaunch Japanese consumer durable brand Sanyo in the country by April next year, a top official said here Friday.
“We want to market Sanyo brand in tier II and tier III cities in the country while Panasonic will penetrate the metro and other big cities,” Manish Sharma, director (marketing) of Panasonic India said at a press meet.
Panasonic plans to project Sanyo as a mass market brand in the country.
Panasonic had bought the Sanyo brand for $9 billion.
Panasonic would introduce sound system, LCD, refrigerators and washing machines under Sanyo brand, Sharma said.
Talking about the business of the company in India, he said the company is eyeing $2 billion turnover from Indian operations by 2012. The company is also expecting Rs.3,200 crore turnover this year as a group in the country.
The consumer durable segment accounts for 65 percent of Panasonic’s turnover in India.
- Panasonic India eyes Rs.25,000 crore turnover by 2015 - Jun 25, 2012
- Consumer durables prices to go up again - Jun 10, 2012
- Choice the buzzword, as consumers pampered like never before (2010 in Retrospect) - Dec 25, 2010
- Samsung India posts $3.5 billion turnover in 2010 - Jan 20, 2011
- Online retailer Yepmeshopping plans own clothing labels - Jan 21, 2011
- Samsung India plans 40 percent turnover growth to clock $5 bn - Sep 09, 2011
- Panasonic India targets Rs.3,000 crore turnover - Dec 22, 2010
- India's biscuit industry heading towards premiumisation (Feature) - May 03, 2012
- Assocham sees cheerful growth for foreign liquor - Jul 04, 2012
- Samsung to make India production hub for consumer electronics - Nov 26, 2010
- Westinghouse forays into India, to invest Rs.70 crore - Nov 11, 2011
- Freebee, not discount is this year's mantra for Diwali sale - Oct 24, 2010
- Crisil to target SMEs in tier II, III towns - Feb 22, 2012
- Himalaya Optical ties up with Tom Davies - May 11, 2012
- Bata to focus on tier II, III cities, rural markets - Jun 28, 2011