Overseas businesses in London see benefits from 2012 Olympics
June 17th, 2011 - 12:38 am ICT by IANSNew Delhi, June 16 (IANS) Overseas firms are likely to increase their investments in London on the back of 2012 Olympic and Paralympic Games that business feels would bring long-term benefit to the city, a study released Thursday said.
Some 86 percent of interviewees feel that the 2012 Olympic and Paralympic Games will have a beneficial effect on London, while 75 percent expect the legacy of the Games to provide long-term benefit to the city, according to a study commissioned by London & Partners, the official promotional agency of the city.
Over 70 percent of interviewees consistently cited proximity to markets and customers as the principal reason for their London presence.
Great transportation links, availability of skilled labour and access to clients are key factors contributing to London’s place as a top unique business destination. The city’s positioning as a global financial hub, its multiculturalism and proximity to Europe were also noted as important factors, it said.
“International companies clearly have huge confidence, both in London’s future and the tremendous benefits hosting the Olympic and Paralympic Games will bring. This is a fantastic sign that we are well on the way to building a lasting economic legacy from the 2012 Games,” London Mayor Boris Johnson said in a statement.
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