Oracle India banks on small, medium firms for growth

October 14th, 2008 - 5:18 pm ICT by IANS  

Chennai, Oct 14 (IANS) Enterprise information technology solution major Oracle India is banking on small enterprises to drive growth in the country, a top company official said here Tuesday.”We are focusing on marketing solutions to small and medium sized businesses (SMB), companies with 500 employees and below,” Oracle India managing director Krishan Dhawan told reporters.

“Our efforts are bearing fruit. Since 2006 we have added 1,200 SMBs across the country,” he said.

In this segment, Oracle is targeting sectors such as financial services that includes regional rural banks, small banks and asset reconstruction companies, apart from sectors such as manufacturing, information technology (IT) and IT-enabled services, retail, education and healthcare.

According to Anup Varma, regional director in charge of technology commercial sales, nearly 55 percent of the 1,200 clients were added in 2008.

“Though our rates are as low as Rs.10,000 per user, we don’t play in the market just by price alone. We are a value-for-money player,” Varma said.

Citing a report by market research firm IDC, he said Oracle India commanded a 59 percent market share - by value - in the SMB segment in India.

When quizzed on the global financial meltdown, Dhawan said his company did not expect any slowdown in India.

“We have not seen an impact on the demand now. It is still early days to estimate. But domestic market will be better in general,” he added.

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