‘Nokia regaining lost ground in handset market’

June 7th, 2012 - 6:01 pm ICT by IANS  

Chennai, June 7 (IANS) Finnish telecom giant Nokia is regaining its lost ground in the global handset market, thanks to a strategy it adopted in 2011, said an official here. The company unveiled the ‘Asha Touch’ family of mobile devices in India.

“We are in transition. We have launched dual sim phone after a delay. We have also launched Lumia and Asha range of smart phones. We are leading the consumers with innovation and setting new benchmarks in innovation,” D. Shivakumar, senior vice president, India, Middle East and Africa told reporters here Thursday.

In early 2011, the handset maker had said that it would follow the three pillar strategy — smart phones tying up with Microsoft, connecting the next billion to the Internet and introducing future new technologies.

According to Shivakumar, the company is in the middle of the strategy and till date it is on track.

“In the US Nokia Lumia is doing well. The company was not there earlier. In India the company is the biggest player selling Windows based phones,” Shivakumar said.

Agreeing that the company had lagged behind in innovations thereby enabling competition to overtake it he said the company is now catching up fast.

He said the company is focusing on offering innovative applications on its mobile phones and India will play an important role in that space.

“There will be globally known applications as well as locally known ones. It will be like the television channels that are available in the country,” Shivakumar added.

In India Nokia will be beefing up its smart phones and services portfolio by expanding its Lumia and Asha range of phones. The company will soon launch Nokia Lumia 610 and Nokia Lumia 900 phone models.

According to Vipul Mehrotra, director, smart device, Nokia India, the company would also launch the much anticipated Nokia 808 Pure View this month. The phone has advanced imaging technologies that will enable a range of high end imaging experience.

On the services side Nokia India will launch Nokia City Lens, an easy to find information and services on the go, Nokia Transport for public transport information and Nokia Music with Mix Radio, free mobile music-streaming and offline listening application.

Taking another step towards connecting the next billion consumers, Nokia Thursday unveiled the Asha Touch family of mobile devices in India, introducing the full touch experience at new prices.

The two new phone models - the Nokia Asha 305 and Nokia Asha 311 - will provide the young, social consumers with a choice of phones to match their own lifestyle.

The new Asha range of phones would provide rich smart phone experience to consumers who want to be free form excessive data consumption costs and short battery life.

The devices will be manufactured at Nokia’s plant at Sriperumbudur around 55 km from here.

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