Nalli Silks launches first boutique outlet

July 10th, 2008 - 7:15 pm ICT by IANS  

Chennai, July 10 (IANS) Moving with the times, Nalli Silks - the Rs.4-billion textile retail chain that is known for its Kanjivaram silk sarees - is launching new format stores as well as expanding existing outlets in India and abroad. Catering to the growing upwardly mobile segment that prefers boutique and less crowded stores, Nalli Trust, the entity that owns the retail chain, has launched a new format Nalli Next store here to vend women’s wear exclusively: sarees, bridal, ethnic, corporate, casual and even cocktail wear.

The group is also making a foray into the domestic soft furnishings segment through the upmarket Nalli Next outlet.

“We have been exporting soft furnishings from our unit in Delhi. With the housing sector growing in India, we decided to look at the domestic market,” trust president Lavanya Nalli told IANS.

The company is also planning to launch a boutique outlet, Lavanya Nalli, to sell designer sarees.

“The sarees will be entirely different as it will be a joint effort of designers and artisans,” she said.

Nalli Silks’ huge multi-floor silk saree and textile stores are located in the congested T. Nagar area in Chennai, but a significant section of high-end buyers avoid making a trip there.

It is this segment that Nalli Next will target.

Inaugurating the first outlet here Wednesday, Nalli said further expansion of the store as well as the merchandise will depend on the feedback.

“We are also looking at other formats like outlets in malls, boutiques and high street stores,” she said.

This apart, Nalli Trust had decided to add more links to its chain in its existing as well as newer markets.

Explaining the reasons for planning Lavanya Nalli outlets, she said saree sales have not come down despite the increase in the population of working women.

“Sarees account for 50 percent of the women’s wear market in India. Silk sarees account for a sizeable percentage though the younger generation prefers light weight sarees,” she said.

“We will be opening new showrooms in Delhi, Bangalore, Hyderabad and Mumbai apart from looking at Kolkata and tier-two cities like Ahmedabad. Overseas, we are looking at Canada,” Nalli added.

Declining to share investment figures, she said: “The Delhi store measuring around 20,000 square feet will start operating in two months. The Ahmedabad and Bangalore stores will also be around that size.”

Currently, the Nalli retail chain has three outlets in Chennai, two each in Delhi and Bangalore and one each in Mumbai and Hyderabad.

Additionally, it has a store each in the US and Singapore.

Related Stories

Tags: , , , , , , , , , , , , , , , , , , ,

Posted in Business |